My Age of Investment - Chapter 1492 Cook's solution

   "Wisdom Fruit held a press conference to apologize, have you seen it?"

   In Area A of Fuxing Industrial Park, in a relatively simple office with bright and clean windows, Xia Jingxing was half lying on a chair, casually fiddling with the tablet in his hand with his fingers, and the juice splashed all over the screen.

Lin Bing, who was sitting opposite Xia Jingxing, nodded his head and said with a big smile: "I have read it, but I found that Qiu Qiuliang did not admit that the design of the mobile phone was flawed, but only apologized for the chaos of returns that happened in Sanlitun that day. , indicating that incompetent summer workers have been fired, and regular employees have been suspended for retraining!

   In addition, he reiterated the return rules of wisdom fruit again, insisting on 15 days for no reason to return. "

  Xia Jingxing sat up straight, threw the tablet gently on the desk, and said with a smile, "This can also be called an apology? There is no reason to return or exchange for 15 days!

   Soon no one will return it, because no one has bought the mobile phone, and no one will return it.

  I thought Cook would play the scene of a strong man breaking his wrist. It seems that I overestimated him.

  If he continues to insist on not recalling all the iphone4s sold in the Chinese market, even if the iphone4s and even the iphone5 are released, Chinese users will not forgive this company and will keep their actions firmly in their hearts.

  I don’t believe it anymore. Wisdom Fruit hurts the feelings of Chinese users again and again, and everyone will support it. "

  Lin Bing smiled, "It's hard to say, I can't expect people to have a good memory. It's normal to forget it after a while."

  Xia Jingxing frowned slightly because Lin Bing was telling the truth again.

   The design flaws of the mobile phone exposed by Wisdom Fruit this time are only a small problem when strictly calculated, and there is no real evidence to block it. Compared with the series of troubles caused by the explosion of the mobile phone and the injury, it is still a lot worse.

   And interestingly, the mobile phone manufacturer that exploded and caught fire also insisted on refusing to recall mobile phones sold in the Chinese market.

  Will Wisdom Fruit enjoy the same treatment in the future? Xia Jingxing felt that there was still a little chance, and as Dr. Drunk Qingniu said, Wisdom Fruit has the advantage of integrating "mobile phone, operating system, and application store". Compared with Samsung, which belongs to the Android camp, it can provide some differences. It can still attract a wave of die-hard fans who don't care about its defects.

   "What is the attitude on the Internet now?"

  With certain psychological expectations, Xia Jingxing is naturally not in a hurry to kill the Wisdom Fruit in one go, but if it can cause some trouble for the Wisdom Fruit and reduce the sales of two generations of mobile phones, it is still worth doing.

   "Naturally, the slogan of resisting the fruit of wisdom is loud! Of course, the actual action is not bad!"

  Lin Bing said with a smile: "Some reporters have visited Sanlitun and China Unicom's business outlets, and found that the sales of Wisdom Fruits have been greatly reduced, and there are even groups of people returning goods.

   However, those users whose mobile phones have passed the 15-day return period will be miserable, either continue to use broken mobile phones or sell second-hand goods.

  Because there are too many second-hand iphone4s being smashed into the market, I heard that the price of the second-hand market has been smashed.

   An iPhone 4, which has been used for a month and is 90% new, can basically only be sold for 2,000 yuan, which is equivalent to a depreciation of 60-70%. …

   This kind of news spread to the Internet, which further caused the sales of wisdom fruit to be sluggish and set off a larger wave of returns.

  We have roughly analyzed that, except for mobile phones that have already been sold and have passed the 15-day refund period, the sales prospects of iphone4 in China are basically nothing.

   Even some die-hard fans will probably not choose to buy iphone4 now, maybe they will look forward to iphone4s. "

  Xia Jingxing chuckled, "Hardcore fans are not stupid, it seems that this time, the fruit of wisdom... to be precise, the iphone4 stinks.

   However... Unicom suffered a disaster with Wisdom Fruit, which may affect the cooperation between Fuxing Mobile and them. "

   "It's more than a disaster, this time it may be a big deal with their Liangzi."

Of course Lin Bing knew the consequences of offending China Unicom, and after sighing silently in his heart, he said, "But this is unavoidable. From the moment China Unicom decided to introduce Wisdom Fruit into the Chinese market, we became enemies. .

   Their purpose is to use Wisdom Fruit to promote and expand the scale of Unicom's 3g users, which means that the more Smart Fruit mobile phones are sold, the better it will be for them, and it will naturally oppose us.

   If China Unicom puts on small shoes for us next, the big deal is that we terminate the cooperation with them and turn around to cooperate with China Mobile. "

  Xia Jingxing nodded lightly, "You just need to know about this matter! I won't mention it further.

  Oh, by the way, have the sales, word of mouth and public opinion of Wisdom Fruit abroad been impacted by the Chinese market? "

   Lin Bing nodded and replied: "It has a great impact! Some foreign media have received user submissions and calls to the hotline, and began to become interested in the "mobile phone door" of Wisdom Fruit, and successively launched investigations.

   The large-scale return of users in the Chinese market has given a boost to these media, who fear the world will not be chaotic, and has inspired foreign opposition. Some media have begun to reprint relevant news reports about China.

   At the same time, some media have publicly shouted the slogan "Users are not recommended to buy iphone4".

  I reckon that Cook should also be in trouble now.

   If he really agrees to recall all new iPhone 4s sold in the Chinese market, the global market may collapse, and the corporate credit and reputation will be greatly reduced.

   In this regard, Toyota is actually a good negative example!

   At the beginning of this year, Toyota began to recall the multi-purpose vehicle rav4 produced by the Tianjin factory in China because of the hidden danger of "the accelerator pedal may be blocked".

   Akio Toyoda, as the president, showed his responsibility even more. He led the executives to hold conferences around the world and made a "palace-level" apology tour, which was very conscientious.

   Toyota's courage and sincerity have certainly won wide acclaim.

   However, Toyota's reputation as "the world's No. 1 car brand" has been greatly compromised. An online survey of "Will you still buy Toyota cars" has more than 10,000 participants, of which 73% voted not to buy.

   Therefore, Wisdom Fruit can only withstand the pressure now, do not apologize, do not recall, and treat this matter coldly. "

   "Is there any problem with the phone?"

   "There must be a problem!"

   After that, Lin Bing quickly explained: "We have arranged for the subordinate laboratory to disassemble the machine for testing, and the problem lies in the stainless steel belt that surrounds the side of the fuselage. . . .

  Physicist Faraday has long confirmed that electromagnetic waves cannot penetrate metals, and they will be bypassed when they encounter metals.

   Therefore, when the metal casing completely wraps the mobile phone, a "Faraday cage" will be formed, which will weaken the signal in light, or have no signal at all.

   In fact, it is not only the fruit of wisdom, but there are also some problems in the revival mobile phone, but it is not as serious and prominent as the fruit of wisdom. "

  Xia Jingxing scratched his head, he started to worry a little, would he shoot himself in the foot?

   As soon as he had this kind of anxiety, Liu Xiaoduo knocked on the door and walked in, bringing bad news.

   "Mr. Xia and President Lin, look, Cook held a press conference in the United States and began to respond positively to the antenna door."

  Xia Jingxing's computer was built on a ladder, so he quickly logged into hulu, found what Liu Xiaoduo said, and clicked to play.

  "...The weak mobile phone signal is not a problem unique to Wisdom Fruit, but the entire smartphone industry has such a problem.

  Smartphone is a fresh electronic product that was born just over three years ago, and it needs a period of growth. "

Looking at Cook standing on the stage talking eloquently, Xia Jingxing scolded in his heart, this old guy has found the right way to break the game and pulled the whole industry into the water - if I can't prove that I have no problems, then it proves that the whole industry has problems. .

Cook in    didn't bow, let alone apologize, just threw out a sentence - "We are not perfect, and the phone is not perfect, we all know this, but we want to make users happy!"

  Then the audience applauded in unison. There was no principle at all. Xia Jingxing doubted that all these people were invited by Cook, and the atmosphere was responsible.

   Standing behind Xia Jingxing, Lin Bing, who was watching with him, said with a stern expression: "The top public relations company has taken action, and it has captured the core of the problem as soon as it takes action. Now it is time for us to take care of ourselves."

  Xia Jingxing turned his head to give Lin Bing a look, and smiled lightly, "It's not like you can't take care of yourself, because Chinese users can't tolerate sand in their eyes, let alone such ambiguous statements.

  You go make arrangements, close the door and let Dr. Qingniu drunk! "